HYUNDAI CLOSE TO NAMING AGENCY FOR $160 MILLION ACCOUNT

Four Shops Await Automaker's Decision

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NEW YORK (AdAge.com) -- Hyundai Motor America, Fountain Valley, Calif., is expected early this week to award its $160 million national creative account.

The South Korean importer was said to be discussing compensation with Publicis Groupe's Publicis & Hal Riney, San Francisco, according to several executives with knowledge of the situation.

Consultant Select

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Resources International, West Hollywood, Calif., and Hyundai said no deal was finalized with any agency; Select said the winner would be announced this week.

Riney at deadline hadn't returned calls.

A Hyundai official said the company was discussing compensation with all finalists: Riney; Publicis West, Seattle; independent Richards Group, Dallas; and the incumbent, Cordiant Communications Group's Bates USA West, Irvine, Calif.

A Publicis West spokeswoman and a Bates executive said their agencies are not in compensation talks. Richards at deadline hadn't returned calls.

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