NEW YORK (AdAge.com) -- Hyundai Motor America, Foutain Valley, Calif., moved its collateral assignment from Cordiant Communications Group's Bates USA West, Irvine Calif., after a review, and awarded it to independent agency Hamon & Associates, Los Angeles.
The move came as
U.S.-based Hyundai executives prepared to meet today with South Korean-based Hyundai officials to discuss which of four agencies, including incumbent Bates West, will win the auto marketer's $160 million U.S. creative account.
Presentations were made last week by Bates; Publicis Groupe's Publicis West, Seattle, and Publicis & Hal Riney, San Francisco; and Richards Group, Dallas.
Hyundai has said the winner will be picked by the end of April. Select Resources International, West Hollywood, Calif., is the consultant.