HYUNDAI COLLATERAL WORK LEAVES BATES WEST

Agency Still in Hunt to Retain $160 Million Creative Account

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NEW YORK (AdAge.com) -- Hyundai Motor America, Foutain Valley, Calif., moved its collateral assignment from Cordiant Communications Group's Bates USA West, Irvine Calif., after a review, and awarded it to independent agency Hamon & Associates, Los Angeles.

The move came as

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$160 Million Creative Account at Stake
U.S.-based Hyundai executives prepared to meet today with South Korean-based Hyundai officials to discuss which of four agencies, including incumbent Bates West, will win the auto marketer's $160 million U.S. creative account.

Presentations were made last week by Bates; Publicis Groupe's Publicis West, Seattle, and Publicis & Hal Riney, San Francisco; and Richards Group, Dallas.

Hyundai has said the winner will be picked by the end of April. Select Resources International, West Hollywood, Calif., is the consultant.