HYUNDAI'S ASIAN-AMERICAN ACCOUNT GOES TO URI

Billings Estimated at $3 Million

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SAN FRANCISCO (AdAge.com) -- Hyundai Motor America has named Uri, Los Angeles, as agency of record for its estimated $3 million Asian-American account.

Uri bested two other

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Asian-American shops, Blue Dragon Advertising and Park & Foster Advertising, both Los Angeles. The incumbent was Asian American Advertising, also based in Los Angeles.

Work targeting Chinese-, Korean- and Vietnamese-Americans will include promotions, TV and print, and will break by the end of the month or in November, said Jerry Rakfeldt, director of business development for Uri.

Other clients for the shop include LG electronics and divisions of Daewoo and Toyota.