'I LOVE NEW YORK' CAMPAIGN GOES INTO REVIEW

State Seeks Agencies Interested in RFPs

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NEW YORK (AdAge.com) -- The New York State Department of Economic Development has begun its scheduled review of agencies
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to handle the state's advertising and marketing efforts, the state agency said.

Attracting tourists
The department is looking for an agency to work on its "I Love New York" advertising campaign, as well as assist it in planning and conducting publicity programs to attract tourists, visitors and others to visit New York state.

"This contract helps us advertise and market the 'I Love New York' brand," said Alex Dudley, the department's director of communications.

According to Taylor Nelson Sofres' CMR, the department spent $146,000 in measured media for the first 11 months of 2002; in 2001, spending was $80,500. According to Mr. Dudley, media spending on the account will be about $4.6 million for the year.

Incumbent defends
The initial two-year contract, which carries three one-year options for renewal, was won in September 1999 by Wolf Group, New York, part of Toronto-based Wolf Group Integrated Communications. The agency won the first one-year renewal option in 2001, and is defending this round.

"We want to compete vigorously, because we love our client and our work on it," said Ned Russell, Wolf Group New York's chief operating officer.

One of several spots created by Wolf for the account was the 60-second spot "New Day," which showed ordinary New Yorkers and celebrities talking of their love for New York City following the Sept. 11, 2001, terrorist attacks.

Agencies interested in participating in the review should contact the Albany, N.Y.-based department to obtain a request for proposal. Responses must be received by April 29.

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