Wieden & Kennedy has announced that Global Interactive Executive Creative Director Iain Tait is leaving the agency to join Google Creative Lab, where he will be executive creative director.
"The opportunity to work at Google Creative Lab alongside some of the brightest scientists and inventors in the world was something my inner nerd just couldn't turn down," Mr. Tait said in a statement.
Mr. Tait played a key role in realizing W&K's award-winning Old Spice Response campaign. In December, he was named one of the firm's 11 partners, along with fellow Portland colleagues ECD Mark Fitzloff and Managing Director Tom Blessington, as well as London Managing Director Neil Christie.
"I hate it, and I am in denial, but yes, he is leaving us to join Google Creative Lab to be in touch with his inner geek and work on the product side," said Mr. Wieden, co-founder and global executive creative director of Wieden & Kennedy, in an agency statement. "But I graciously thank him for the two years of amazing insights, creative thinking and digital transformation that he brought to W&K. He will be missed, but I am confident that the digital evolution that we have undergone over the last five years is a strong foundation for our continued growth."
Before joining W&K, Mr. Tait co-founded London digital shop Poke, home to celebrated campaigns for Orange and digital innovations such as Albion's Baker Tweet.
A search for Mr. Tait's replacement has begun. His final day at W&K will be May 15. Click here to see Mr. Tait speak at our CAT London conference in 2010.
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