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IBM SHIFTS WORK FROM WUNDERMAN TO OGILVYONE

Move Involves Global Direct Marketing Account

By Published on .

SAN FRANCISCO (AdAge.com) -- IBM Corp. will today announce it is shifting its global direct marketing account from WPP Group's Wunderman to WPP's OgilvyOne, New York, according to an executive close to the situation. The value of the work was not immediately clear.
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