ICF Olson Snags MRM/McCann's Louise Clements

She Succeeds John Partilla Who Left in the Fall

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ICF Olson Group Leader Louise Clements
ICF Olson Group Leader Louise Clements Credit: Courtesy ICF Olson
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Recently rebranded ICF Olson has hired Louise Clements, former president of the North America East division for MRM/McCann, to serve as group leader, effective immediately.

Ms. Clements succeeds John Partilla, who left the company last fall to become Screenvision's new CEO. Ms. Clements will also become an exec VP at consulting company ICF International.

The ICF Olson network is comprised of four agency teams, including Olson (digital, advertising); Olson Engage (PR, social media); ICF Olson 1to1 (loyalty, CRM); and ICF Olson (digital- and technology-enabled platforms and solutions). The group has more than 800 employees across 14 U.S. offices, according to the company website.

Representatives from ICF Olson were not immediately available for comment.

Last month, ICF International, which acquired Minneapolis-based agency group Olson in 2014, rebranded the marketing services unit as ICF Olson.

Ms. Clements previously served as president for MacLaren/MRM in Canada, where she led digital, social, CRM and direct-media operations. MRM/McCann representatives were not immediately available for comment regarding Ms. Clements' departure.

Prior to MacLaren/MRM, Ms. Clements started Facebook's advertising team in Canada.

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