IdeaCast Picks Doner for $10 Million Account

Win Sorely Needed for Independent

By Published on .

NEW YORK (AdAge.com) –- After a string of account losses, independent agency Doner has picked up IdeaCast's $10 million advertising account, two executives familiar with the matter said.
IdeaCast distributes custom content and advertising to approximately 1,000 health-club locations.
IdeaCast distributes custom content and advertising to approximately 1,000 health-club locations.

For the Chicago-based satellite/cable provider, which distributes custom content and advertising to approximately 1,000 health-club locations, Doner is its first agency of record.

For Southfield, Mich.-based Doner, the win comes at a critical time, as the agency has lost a number of clients this year, including Blockbuster, Hotels.com, La-Z-Boy, Outback Steakhouse, Six Flags and Sylvan Learning Centers.

IdeaCast handed the business to Doner following a four-agency shootout. The other agencies were Interpublic Group of Cos.' Mullen, Wenham, Mass., and indie shops MMB, New York, and SS&K, New York.

The account review was handled by Santa Monica, Calif., search consultancy Select Resources International, which declined to comment.

Executives at Doner could not be immediately reached. A spokeswoman for SS&K declined to comment, while spokesmen for Mullen and MMB referred calls to the client.
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