CHICAGO (AdAge.com) -- The Illinois Lottery has narrowed its review for its approximately $18 million advertising account to four finalists.
Bcom3 Group's Leo Burnett USA, WPP Group's J. Walter Thompson, Omnicom Group's DDB
Worldwide and Havas Advertising's Euro RSCG Tatham Partners, all Chicago, will continue with a two-phased assignment, which includes a creative project. The winner will be named by the end of June, said Lottery Director of Marketing Cathy Beres.
The four shops were selected from an initial pool of 13 contenders.
"We were really thrilled with the interest and the response," Ms. Beres said.
Not competing is incumbent WPP's Ogilvy & Mather Worldwide, Chicago, after the agency and marketer parted ways regarding the campaign's direction.