ILLINOIS NAMES AGENCY FOR $19 MILLION LOTTERY ACCOUNT

RJ Dale Beat out Five Finalists

By Published on .

CHICAGO (AdAge.com) -- The state of Illinois on Friday tapped RJ Dale Advertising and Public Relations, Chicago, to handle its estimated $19 million Illinois Lottery general market account.

RJ Dale, the first minority-owned agency to handle the general market account, beat out 13 other agencies that responded to a request for proposal. That pool was narrowed to five finalists.

The contract is for two years with an option to extend for another.

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