The contenders are Richards Group, Dallas
Wawa spent $5.1 million in measured media in 2002, according to TNS Media Intelligence/CMR.
Wawa’s incumbent agencies were MayoSteitz Media, Blue Bell, Pa., for media, and Ritter, King of Prussia, Pa., for creative. Ritter chose not to defend.
Select Resources International, West Hollywood, is the consultant. A decision is expected in mid-January.
The five shops dropped from the review were: Adworks, Washington, D.C.; Blattner Brunner, Pittsburgh; Gardner Nelson & Partners, New York; Gyro, Philadelphia; and McKinney & Silver, Raleigh, N.C.