Neither the client nor the agency would discuss billings, but one executive close to the review estimated it at $30 million.
The online banker
The win is the third this year for Bartle Bogle's New York office, which previously captured accounts for Levi Strauss & Co. and AOL Time Warner's Roadrunner service.
Bartle Bogle bested WPP Group's Berlin Cameron/Red Cell, New York, and Interpublic Group of Cos.' Martin Agency, Richmond, Va. Pile and Co., Boston, was the consultant.
Bartle Bogle is 49% owned by Publicis Groupe.