Interpublic Group of Cos.' Initiative was able to gain access to the marketer through promotions shop August, Bishop & Myers, Chicago, which had recommended Initiative for project work.
"We were impressed with their results and decided to make the change at the end of the year to improve our process and efficiencies," said Rob Elliott, executive vice president of marketing for Quizno's. "We're just trying to make every dollar work as hard as we can."
The toasted sandwich chain will kick
While he wouldn't disclose the storyline of the new campaign, Mr. Elliott called the effort "pretty typical Cliff Freeman-style shock-value humor." The ads retain the current tagline of "Oven Toasted Tastes Better."
The rest of the annual media buy will focus on eight cable networks and 40 TV and radio spot markets, Mr. Elliott said.
Doubling media spend
He added that the chain will double
As for Carat, the media shop on Wednesday also lost the $40 million media buying account for Mike's Hard Lemonade; Cliff Freeman at the moment has the creative business. An executive at Carat confirmed the loss. Carat USA had won the Mike's Hard Lemonade and Quzno's accounts last February through an association with Cliff Freeman.