Arvizu Advertising and Promotions, Phoenix, adds Hispanic advertising to its existing public relations assignment for the Phoenix market.
164 Phoenix stores
For the Phoenix co-op, which comprises 164 stores, Integer, a unit of Integer Group's Karsh and Hagan, Denver, and Arvizu bested finalists Bcom3 Group's Moroch Partners, Dallas, Reister-Robb and E.B. Lane, both Phoenix, and Hoffman Lewis, San Francisco. DavisElen, Los Angeles, was the previous agency.
Integer bested incumbent Five Star Group, Las Vegas, and Bcom3's Leo Burnett, Chicago, for the 84-store Las Vegas co-op.
"We brought a lot of research and analysis of what's working and what isn't working and what consumers want," said Pasquale "Pocky" Marranzino, president, Karsh & Hagan, of the agency's winning pitches.
The assignments bring Integer's co-op assignments for the Golden Arches to 13, representing 1,341 stores, solidifying its position as the third-largest co-op agency.
In 2000, Integer posted gross income of $88.5 million and billings topping $590 million.
Sibling agency DDB Worldwide, Chicago, is the national adult market agency for McDonald's and del Rivero Messianu, Coral Gables, Fla., is the fast feeder's national Hispanic agency of record.
McDonald's did not return phone calls seeking comment. Billings were not disclosed.