InterContinental Consolidates $80 Million Media Biz at Mindshare

Hotel Group Also Conducting Review of Non-U.S. PR Business

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NEW YORK ( -- InterContinental, one of the largest hotel groups in the world, has consolidated its $80 million global media-planning and -buying business for all its brands with WPP's Mindshare following a review. The marketer is also running a major review of its non-U.S. PR business.

InterContinental operates in nearly 100 countries and territories worldwide.
InterContinental operates in nearly 100 countries and territories worldwide.
A statement from Intercontinental and Mindshare said media duties were previously handled by more than a dozen shops globally, and Mindshare beat out seven other agencies for the business. Francie Schulwolf, InterContinental's VP-corporate communications for the Americas, would not disclose which agencies the company was working with before the review or which were involved in the final pitch.

"It's all part of a procurement process we have in place in which we are going out to our agencies and looking to find greater efficiencies across the business," she said.

Ms. Schulwolf said the company's creative account, which is handled in the U.S. by Publicis Groupe's Fallon, was not affected by this review.

InterContinental's roster of hotel brands includes InterContinental Hotels and Resorts, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites and Candlewood Suites.

Also searching for PR agency
InterContinental is also searching for someone to manage its PR business in regions such as Asia Pacific and Europe, the Middle East and Africa through another procurement-led review. The company's U.S. business, which is run by Interpublic Group of Cos.' Weber Shandwick, is not up for review. However, Ms. Schulwolf said Weber Shandwick is taking part in the review for the non-U.S. assignments. She would not disclose which or how many other agencies were being brought in to pitch the business.

Ms. Schulwolf said at this point it's unclear whether the hotel company will consolidate all of the PR business up for review under one agency. The PR review is being run out of InterContinental's U.K. office, while the media review was handled by its Atlanta office.

InterContinental operates more than 4,100 hotels with more than 600,000 guest rooms in nearly 100 countries and territories worldwide.