INTERNET PHONE COMPANY VONAGE NARROWS REVIEW

Account Is Estimated at $50-$75 Million

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SAN FRANCISCO (AdAge.com) -- Internet phone company Vonage Holdings Corp. has narrowed the review for its estimated $50 million to $75 million advertising account to five agencies.

Those contending for the account are

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Total Advertising Account Estimated at $50-$75 Million
Havas' Arnold Worldwide; Aegis Group's Carat; Interpublic Group of Cos.' Mullen and sibling Lowe, which is teamed with aQuantive's Avenue A/ Razorfish; and Starcom MediaVest Group's Starcom MediaVest and SMG Direct, part of Publicis Groupe.

Decision in October
Vonage's chief marketing officer, Dean Harris, said agencies will make their presentations at the end of September, with a final decision in mid-October.

Vonage at the moment is the category leader and pioneer for voice-over-Internet protocol, or VoIP, an Internet-based phone service. Mr. Harris said the review is intended to take a comprehensive look at Vonage's marketing, as the company faces competition from cable operators, AT&T, Verizon and other traditional telephone companies.

Vonage had hired Korey Kay & Partners, an independent New York agency, earlier this year to handle offline creative but called the current review a few months later.