Interpublic Group media agency BPN has named Eleven President Rob Kabus its new global CEO.
The hire follows the departure of BPN CEO Mauricio Sabogal in June and the elevation of BPN U.S. President Liz Ross to a new marketing role within Interpublic media agency network Mediabrands, which includes BPN, Initiative and UM. Mr. Sabogal left to join WPP out-of-home group Kinetic as CEO.
Mediabrands started BPN from scratch in 2012, initially shifting accounts such as Subaru, Applebee's and Six Flags to the fledgling agency from its sibling shops. Since then, BPN also pitched and won a handful of accounts and projects, including Hillshire Brands in North America, Morgan Stanley and Famosa Toys, as well as a handful of global assignments under Mr. Sabogal.
Mr. Sabogal spent much of his career in roles in Latin America and gave the new media shop an international flair. While Mr. Kabus joins the media shop from San Francisco-based Eleven he has his fair share of global experience.
Mr. Kabus started out on the creative agency side of the business, with senior strategy titles at shops like Goodby Silverstein & Partners and Interpublic's McCann. After leaving McCann as exec VP-strategy in 2005, he joined media agency network Dentsu Aegis and served in various global planning and strategy roles, including Aegis planning director in Asia Pacific and president and global head of strategy for Aegis media agency Vizeum. In 2011, he joined Eleven, a small and integrated San Francisco-based independent shop that touts big-name clients like Oakley, Virgin America and Apple. At Eleven, he was most recently president and CMO.
"Rob is as dynamic as the agency he will now lead here at IPG Mediabrands," said Mediabrands CEO Matt Seiler in an internal memo obtained by Ad Age. "He's a proven strategist, driven by a creative and media-savvy mind, backed by an impressive resume spanning 25+ years."
Mr. Kabus has been a key part of Eleven's growth over the past three years, Eleven CEO Courtney Buechert said in an email. "We're extremely grateful for all of the work he's done on behalf of the agency and have no doubt that he will have tremendous success with his new challenge," Mr. Buechert said.