The review was narrowed earlier this fall to Suissa Miller and two San Francisco shops, Doremus and WPP Group's Y&R Advertising. The incumbent, Power Creative, Louisville, Ky., which has been handling a print campaign for the marketer, continues until next year.
Bob Wolf Partners/TPG,
During the dot-com boom, Iomega, a marketer of portable data drives and storage devices, spent as much as $35 million on advertising. At the time, previous agencies Publicis Groupe's Publicis/Dialog, Salt Lake City, and sibling Publicis & Hal Riney, San Francisco, produced a humorous campaign to illustrate the ability of Iomega's Zip drive to reproduce data. In one spot, for example, a man jumps into a small backyard swimming pool, only to be swallowed by a giant octopus.
The Iomega spokesman declined to comment on anticipated billings. According to Taylor Nelson Sofres' CMR, Iomega spent $11.3 million in measured media in 2001, and $2.9 million from January to July of this year.