COKE OPENS $301 MILLION MEDIA REVIEW
Incumbents Universal McCann, Starcom MediaVest to Defend
COCA-COLA ACCOUNT TO GO TO BERLIN CAMERON
IPG Is Lead Partner; WPP Gets U.S. Creative
McCann has been steadily losing Coke Classic assignments around the world -- in the U.S. the brand moved to WPP Group's Berlin Cameron/Red Cell -- but this is the first time Euro RSCG Worldwide has picked up a Coke Classic assignment. Euro RSCG's only relationship with Coke has been a few small marketing-services accounts in Europe and Asia.
BETC Euro RSCG's first Coke work breaks Sept. 20 with the spot "Dancing Boy." To show the stimulating effect of Coke, a young man swigs the drink then starts dancing in a strange but spontaneous fashion that unleashes a fantasy world where his dreams come true.
In France, McCann keeps the Vanilla Coke business. Diet Coke, called Coke Light in non-English speaking countries, and Coke with Lemon are handled by Publicis Groupe's Publicis Conseil.