NEW YORK (AdAge.com) -- Aegis digital-marketing division Isobar has been named global digital agency of record for Sprite, according to executives familiar with the matter. Despite an established relationship with independent digital agency AKQA, the San Francisco-based shop did not pitch the business.
Interpublic digital agency R/GA and independent Big Spaceship were also candidates at points in the pitch process. Coca-Cola, Sprite's parent company, did not immediately return calls for comment, and agencies referred calls to client.
The digital unit, which was recently restructured to collapse acquisitions under the Isobar moniker, had an existing relationship with Coca-Cola brands. It's handled work for the Olympics in China and for Fanta in France.
Sprite launched the global campaign, which also included new packaging, after multiple quarters of sales declines. Coca-Cola spent $8.6 million for Sprite in U.S. measured media in 2009, according to Kantar Media.