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J.D. EDWARDS TAPS DEUTSCH FOR $25 MILLION ACCOUNT

Published on .

NEW YORK (AdAge.com) -- J.D. Edwards tapped Interpublic Group of Cos.' Deutsch, Marina del Rey, Calif., for its estimated $25 million business, which is not believed to be a global account.

Deutsch bested incumbent neoBrands, Costa Mesa, Calif., which teamed with WPP Group's Y&R Advertising, Irvine, for the pitch; Omnicom Group's Doremus, San Francisco and New York; and Cordiant Communications' DWP/Bates Technology, Atlanta.

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