The agency review covers branding, transition, card services, strategy, design and perhaps media and creative for the two banks' consumer accounts as well as their small- and midsize businesses. A decision should be in hand by summer, when the acquisition is complete.
J.P. Morgan Chase's media agency is Interpublic Group of Cos.' Foote Cone & Belding, New York; sibling Martin Agency in Richmond, Va., won creative for retail banking in December. Bank One's creative agency is New York independent Gardner Nelson & Partners and its media shop is Aegis' Carat.
J.P. Morgan Chase spent $43 million in measured media last year, according to TNS Media Intelligence/CMR. Bank One had spending of $143 million in 2003 and $82 million the year before.
The agencies either could not be reached or referred calls to the marketers, which declined to comment.