JAGUAR NARROWS REVIEW FOR SEARCH CONSULTANT

Four Vie for Ad Agency Review Work

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DETROIT (AdAge.com) -- Ford Motor Co.'s Jaguar Cars, in Coventry, U.K., narrowed its search for a consultant to conduct its estimated $150 million global creative and direct-marketing agency review, according to an executive close to the matter.
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Three contenders
Three contenders who received the request for proposals and survived the cut are believed to be AAR Partners, New York and London; Agency Assessments International, London, which is partnered with New York-based Roth Associates; and Select Resources International, Santa Monica, Calif.

All declined comment, as did Jaguar. Jaguar expects to cut the list to two candidates in the next few weeks.

Incumbents
As for the ad agency search, the incumbent agencies, WPP Group's Young & Rubicam, London and Irvine, Calif., and direct-marketing sibling Wunderman, said they will defend the business. Jaguar, which is unprofitable, has said shops not part of WPP will be invited to pitch the accounts. WPP has a longtime relationship with parent Ford.

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