Goodby Goes to the Store Goodby, Silverstein & Partners Co-Chairman Spotted Buying White Bread?! By Jeff Badby. Published on July 11, 2011. SAN FRANCISCO (Adage.com) -- Goodby, Silverstein & Partners Co-Chairman Jeff Goodby was seen going to the store yesterday and leaving with what looked to be bread, butter and milk. RELATED: Internet Commentators Got You Down? Get Over It.