The Big Apple is the flagship for the WPP network, which has 200 offices in 90 countries. It's also the one that Bob Jeffrey, CEO of JWT Worldwide, has been focused on rebuilding for the past year and for which it has been recruiting new talent.
It's rejiggered the creative team team twice in the past year or so, which is lead by Jeff Benjamin and Matt MacDonald. But JWT New York hasn't officially had its own CEO in more than eight years. Rosemarie Ryan and Ty Montague --who departed the office to start their own venture in 2010, Co Collective -- were co-presidents of the New York office before being promoted to their North American roles.
Mr. Sherman will report to JWT's top leader, Mr. Jeffrey.
"Peter has the right blend of business acumen, client relationship management expertise, and global and domestic experience, coupled with an obsession for great work," said Mr. Jeffrey about the 49-year old Mr. Sherman. "His new business track record and a proven ability to drive growth make him the right person to lead our New York office."
The move means overseeing a smaller footprint than Mr. Sherman had been. Most recently his title was exec VP-managing director of BBDO Europe and he was responsible for overseeing 35 offices for the Omnicom Group agency. Before that, he oversaw BBDO in San Francisco, and has also worked at McCann, New York, and Foote Cone Belding (now part of DraftFCB) in Chicago.
In this new role, Mr. Sherman will have responsibility for JWT's flagship New York office, driving the overall strategic direction and growth, while building on JWT New York's creative reputation. He also will be charged with leading business development efforts, managing client relationships and accelerating the agency's nontraditional offerings.
"There's a tremendous collection of talent in the JWT office; it will be a privilege to lead this team," said Mr. Sherman.