Kaplan Thaler will be assisted by sibling agency Publicis Worldwide in the U.S. and U.K.
8 other agencies
In the first quarter of 2003, Capital One, assisted by review consultancy Bob Wolf Partners/TPG, Los Angeles, will launch a full-fledged review between Kaplan Thaler Group and eight other agencies, according to another executive.
Those agencies include Interpublic Group of Cos.' Martin Agency, Richmond, Va.; Omnicom Group's DDB Worldwide and Merkely Newman Harty, both New York; WPP Group's Berlin Cameron/Red Cell and J. Walter Thompson, both New York.
Mr. Wolf referred calls to Capital One.
A Capital One spokeswoman would not confirm the names of the individual shops, but classified the review as a "short list, invitation-only process" that would take place during the first quarter of 2003.
In 2001, Capital One, based in Falls Church, Va., spent $145 million in measured media in the U.S., according to Taylor Nelson Sofres' CMR.