KBS has named Grey Canada Chief Creative Officer Patrick Scissons as its first global chief creative officer. Mr. Scissons' charge will be to bolster the creative output of the MDC-owned agency's New York headquarters while helping to nurture creative leadership across KBS' global network at its Canada, U.K. and China offices.
Mr. Scissons will begin his new role in late summer and will be based in New York. He fills the void left after the agency's former New York Co-CCOs Jonathan Mackler and Dan Kelleher departed in January. He will partner with Global CEO Guy Hayward, who joined the agency in January of 2015 from BETC to help beef up the agency's global output. KBS global clients currently include TE Connectivity, Keds, Bank of Montreal and BMW.
Under Mr. Scissons' leadership, Grey Canada recently made headlines when it won the 2016 North America Grand Effie, for its "Groceries Not Guns" campaign for Moms Demand Action for Gun Sense in America, which depicted the jarring reality of what retailers allowed into their stores. The agency's other notable work included the Breathe Right "Sleepwise" app and "Milk Carton 2.0," a social network-powered search party that helped to rescue six missing children within the first five months of its debut.
Mr. Hayward said Mr. Scissons' diverse creative background spanning both traditional and digital is what made him the ideal choice for the role.
"Patrick is a combination of real love of what tech can do, and creative chops," said Mr. Hayward. "He's absolutely perfect for us as we spend our time helping clients be more modern with the market. The agency has been heading in the direction of making the work better, and making it more tech-centric. Patrick can lead us to the next level and beyond."
"I've never been one to gravitate to technology solutions for tech's sake, or gravitating to creativity for creativity's sake," Mr. Scissons said. "When you've been immersed completely in both sides and can get as excited looking at a film as you do a 100-page wireframe deck, it gives you an opportunity to flex different parts of your brain. For me, when there are challenges that have a tech-driven focus, it's imporant to not forget the notion of communication strategy and human insight. Conversely, it's important to recognize that an idea isn't just where it runs, you also have to have strong thinking in utility, innovation, disrupting media channels."
"It's really exciting because it's an opportunity to see and bring all the various parts of something together and work in a single-minded holistic way, and help be a part of building the momentum of a powerhouse in New York that's also flexing its tentacles across borders," Mr. Scissons added.