Kerry Fitzmaurice Tapped to Lead McKinney's New York Office

Move Comes as Agency Works to Grow New York Presence, Clients

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Kerry Fitzmaurice
Kerry Fitzmaurice

McKinney has named Kerry Fitzmaurice the new top executive leading the New York office.

In her new role as managing director, Ms. Fitzmaurice will work to grow the 40-person office through new business and organic growth. "Kerry has built a successful business from the ground up. She has great passion for the work. And she's driven and full of energy," said Brad Brinegar, chairman and CEO of Mckinney, in a statement. "These qualities made her our unanimous choice out of a very strong group of candidates."

"Not only did it feel like an outstanding agency, they're outstanding people, too" said Ms. Fitzmaurice. "Those two things don't necessarily come hand in hand." She also said that what drew her to the job was "the intimacy that's prevalent there, and to work in the New York office and have the opportunity to grow that was so compelling." Ms. Fitzmaurice also said that though the agency shares clients between its New York and Durham, N.C., headquarters, the goal is to lead more clients out of New York, including new ones.

The move comes just a few weeks after Mr. Brinegar took on the additional role of CEO for North America operations at parent company Cheil, though he will keep his McKinney role. Last year, the agency hired Adam Levine as its chief marketing officer to lead new business.

Along with Ms. Fitzmaurice's hire, the agency has also promoted Walt Barron to chief strategy officer. Mr. Barron was previously head of planning, and in that role he oversaw the team that won the ESPN SEC Network account and helped grow the agency's relationship with Samsung USA, according to a statement.

Ms. Fitzmaurice has worked at a number of agencies, including in new-business and marketing roles at 72andSunny, Mother and KBS+, where she was global chief marketing officer, which she left late last year. She began her career working at the Environmental Protection Agency, later getting a master's degree in industrial environmental management. She worked for General Electric and as a consultant at Anderson before jumping into the production world. She later formed public relations firm UnlockPR, which was later acquired by 72andSunny.

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