KFC'S U.K. ACCOUNT TO BARTLE BOGLE HEGARTY

$23 Million Ad Assignment Was With Ogilvy & Mather

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NEW YORK (AdAge.com) -- Yum Brands' awarded its estimated $23 million advertising assignment for KFC in the U.K. to Publicis Groupe-backed Bartle Bogle Hegarty, London, after a review.

Hotshop Clemmow Hornby Inge, London, was the other finalist.

The incumbent KFC agency, WPP Group's Ogilvy & Mather Worldwide, London, and Omnicom Group's Abbott Mead Vickers/ BBDO, London, were eliminated earlier.

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