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KIA NAMES FOUR FINALISTS IN CREATIVE REVIEW

Creative Briefings Next for Agencies

By Published on .

DETROIT (AdAge.com) -- Kia Motors America today cut its list of semifinalists to four finalists for the creative portion of its $240 million account.

Advancing to the next round are

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independent Cramer-Krasselt, Chicago; Omnicom Group's GSD&M, Austin, Texas; and MDC Partners' Kirshenbaum Bond & Partners, New York. The account's incumbent, David & Goliath, Los Angeles, received an automatic berth in the final round.

A spokesman at the consultant handling the search, Achenbaum Bogda Associates, of Raleigh, N.C., told AdAge.com that the next round consists of creative briefings with the finalists followed by presentations. A timeline hasn't been finalized, he said.

Publicis Groupe's Publicis & Hal Riney, San Francisco, and Kaplan Thaler Group, New York; and Interpublic Group of Cos.' Campbell Mithun, Minneapolis, were cut from the review.

Kia's U.S. headquarters is in Irvine, Calif.

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