KIA RENEWS DAVID & GOLIATH AD CONTRACT

Ends Rumors of Possible Review

Published on .

NEW YORK (AdAge.com) -- Kia Motors America, ending speculation about an agency review, said it renewed for another year its contract with independent agency David & Goliath, Los Angeles, its creative shop since the fall of 1999.

Terms weren't disclosed.

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Hyundai Motor America, a company affiliated with Kia, moved its creative assignment to independent Richards Group, Dallas, from Cordiant Communications Group's Bates USA West, Irvine, earlier this year.

According to Taylor Nelson Sofres' CMR, Kia, based in Irvine, Calif., spent $205 million in measured media in 2001 and $87 million in the first five months of this year.

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