The decision comes following a review; the independent agency, based in New York, beat out Havas' Arnold Worldwide, also New York.
Consultants AAR Partners, New York, handled the agency search.
Work for Revlon, Target
Brad Kirk, vice president of sales
Kirshenbaum will handle creative responsibilities and the Media Kitchen, its media division, will handle media planning. Interpublic Group of Cos.' Initiative Media will continue with media buying responsibilities.
The accounts for several of the company's brands had been at Interpublic's Bozell, New York, but Interpublic merged Bozell into sibling Lowe, New York, shifting the accounts as well. Jergens had cited possible client conflicts with Lowe as a reason to conduct a review.
Cincinnati-based Jergens is a subsidiary of the Kao Corp., and its brands include Jergens and Curel hand and body lotions, Biore facial care and Ban antiperspirants.