KIRSHENBAUM WINS BEECH-NUT ACCOUNT

Baby Food Business Worth $10-$15 Million

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NEW YORK (AdAge.com) -- Kirshenbaum Bond & Partners, New York, won the $10 million to $15 million integrated-marketing account for Beech-Nut baby food, an executive in the search said.

Kirshenbaum competed

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against Cramer-Krasselt, Chicago, and Rodgers Townsend, St. Louis, in the final round of the pitch. Consultant Charlie Claggett, president of St. Louis-based Claggett Creative Consulting, handled the review.

Interpublic Group of Cos.' Suissa Miller, Los Angeles, was the incumbent.

Beech-Nut is marketed by Milnot Holding Corp.'s Beech-Nut Nutrition Corp.

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