KIRSHENBAUM WINS EDWARD JONES CREATIVE ACCOUNT

Assignment for Brokerage Firm Estimated at $25-$35 Million

By Published on .

NEW YORK (AdAge.com) -- Edward Jones & Co. hired Kirshenbaum Bond & Partners to handle its creative account, estimated at $25 million to $30 million.

The assignment includes consumer advertising,

Related Stories:
BROKERAGE FIRM MAY REOPEN REVIEW
Edward Jones Account Was Down to Kirshenbaum, Wolf Group
BROKERAGE FIRM OPENS REVIEW FOR $30 MILLION ACCOUNT
Edward Jones Seeks Agency to Handle Creative Duties
direct response creative and media, and interactive work in the U.S., Canada and the U.K. Omnicom Group's PHD USA will retain consumer media planning and buying duties.

The St. Louis-based brokerage had previously used creative agencies on a project basis.

Westport Consulting, Danbury, Conn., handled the review. Finalists in the review were Havas' Euro RSCG Tatham, Chicago, and independent Richards Group, Dallas.

Most Popular