NEW YORK (AdAge.com) -- Edward Jones & Co. hired Kirshenbaum Bond & Partners to handle its creative account, estimated at $25 million to $30 million.
The assignment includes consumer advertising,
direct response creative and media, and interactive work in the U.S., Canada and the U.K. Omnicom Group's PHD
USA will retain consumer media planning and buying duties.
The St. Louis-based brokerage had previously used creative agencies on a project basis.
Westport Consulting, Danbury, Conn., handled the review. Finalists in the review were Havas' Euro RSCG Tatham, Chicago, and independent Richards Group, Dallas.