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KIRSHENBAUM WINS EDWARD JONES CREATIVE ACCOUNT

Assignment for Brokerage Firm Estimated at $25-$35 Million

By Published on .

NEW YORK (AdAge.com) -- Edward Jones & Co. hired Kirshenbaum Bond & Partners to handle its creative account, estimated at $25 million to $30 million.

The assignment includes consumer advertising,

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direct response creative and media, and interactive work in the U.S., Canada and the U.K. Omnicom Group's PHD USA will retain consumer media planning and buying duties.

The St. Louis-based brokerage had previously used creative agencies on a project basis.

Westport Consulting, Danbury, Conn., handled the review. Finalists in the review were Havas' Euro RSCG Tatham, Chicago, and independent Richards Group, Dallas.

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