Korde Named Team Detroit's New CEO

Exec Takes Top Perch on Ford as Rogers Ascends to WPP Post

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Ford Motor Co.'s ad agency Team Detroit has tapped Satish Korde as its new CEO.

The shop today named Mr. Korde CEO effective immediately. He had been global client director for Team Detroit's parent company, WPP, reports Automotive News.

Satish Korde
Satish Korde

Mr. Korde replaces George Rogers, 50, who is being promoted to global business development director at WPP, effective July 15.

Mr. Rogers, who led Team Detroit for six years, will report directly to Martin Sorrell, WPP's chief executive.

Team Detroit is a collective of six WPP-owned agencies with Ford as the major client. Team Detroit is a conglomeration of former agencies JWT, Young & Rubicam, Wunderman, Ogilvy & Mather, MEC and MindShare.

Mr. Rogers oversaw the combination of the agencies in 2006, when he was the former CEO of JWT Detroit; five years later, it was named to Ad Age 's annual Agency A-List.

The agency ended 2010 with nearly 1,250 employees -- most of them in the Dearborn, Mich., headquarters, with the rest sprinkled throughout 23 U.S. services offices for Ford. Headcount was up about 8% in 2010, and revenue was up 11% from 2009. Mr. Rogers attributed those lifts to new accounts as well as more work from existing clients Ford, Scotts, Johnson Controls and Warrior Sports. The agency had no account losses during the year.

In the A-List profile, Mr. Rogers credited much of Team Detroit's success to its ultra-close relationship with its biggest client, something it has achieved while still managing not to alienate others.

"For many prospects, Ford ... has proven only to be a strength," he said. "Its profound desire for Team Detroit to experiment and constantly innovate makes Ford a brilliant anchor client."

In September 2010 it recorded its largest non-automotive win to date, Sports Authority, on the heels of utility clothier Carhartt earlier in 2010.

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