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KROGER PICKS AGENCY FOR MICHIGAN ACCOUNT

McCann Creative and Media Agency of Record

By Published on .

DETROIT (AdAge.com) -- The Michigan arm of Kroger Co., Cincinnati, picked Interpublic Group of Cos.' McCann-Erickson, Troy, Mich., as new creative and media agency of record for its estimated $4 million statewide account.

The other finalists were BCom3 Group's D'Arcy Masius Benton & Bowles, Troy, and Heil-Brice Advertising, Newport Beach, Calif., which has Kroger's account in its home state.

Doner, Southfield, Mich., was the incumbent.

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