L.L. BEAN NAMES JWT AGENCY FOR $27 MILLION ACCOUNT

Shop Beats Out DDB, Hill Holliday

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NEW YORK (AdAge.com) -- L.L. Bean has handed its $27 million creative account to WPP Group’s JWT, New York, following a review, according to executives familiar with the matter.
L.L. Been has changed ad agencies after five years with Martin Williams.

Contenders
JWT bested Omnicom Group’s DDB, New York, and Interpublic Group of Cos.' Hill Holliday Conner Cosmopolus, Boston.

The catalogue retailer split with the account's incumbent of five years, Omnicom’s Martin Williams, Minneapolis, this summer.

Review consultant
The review was managed by consultant Pile & Co., Boston.

Agency executives either couldn’t be reached or declined comment. Spokesmen for L.L. Bean, based in Freeport, Maine, couldn’t be reached.

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