L'OREAL DIVISION TAPS PUBLICIS FOR NEW LAUNCH

$20-$30 Million Account for Garnier Hair-Care Products Line

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NEW YORK (AdAge.com) -- Garnier, a division of L'Oreal USA, has selected Publicis Groupe's Publicis in New York to handle the national advertising creative assignment for the launch of Fructis, a new line of hair-care products.

Billings are estimated at $20 million to $30 million for the assignment.

Publicis is a L'Oreal roster agency and handles other brands such as Lancome, L'Oreal Plenitude and Pure Zone, L'Oreal Kids Shampoo, Garnier Nutrisse and Garnier Lumia.