LANDS' END PUTS $20 MILLION ACCOUNT IN REVIEW

Sears-Owned Catalog Retailer Cites Conflict With J.C. Penney

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NEW YORK a(AdAge.com) -- Citing an account conflict, Sears, Roebuck & Co.-owned Lands' End placed its nearly $20 million ad account into review.

Omnicom Group's Element 79, Chicago, is the incumbent.

Lands' End said the

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presence of J.C. Penney Co. as a client at sibling Omnicom agency DDB Worldwide, Chicago, was a conflict. DDB had both the Land's End and J.C. Penney accounts prior to this spring's acquisition of the specialty catalog retailer by Sears. Despite the shift, DDB Worldwide and Element 79 share some back-office functions.

Rojek Cucher Group, Cleveland, is handling the review. A decision is expected in October.

Lands' End spent $19 million on advertising last year, according to Taylor Nelson Sofres' CMR. The bulk of the spending, $13.2 million, was put toward on magazine advertising with a small amount spent on syndicated TV ads.

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