LEAGAS DELANEY GETS $25 MILLION SEGA ACCOUNT

Video-game Maker Consolidates Advertising

By Published on .

NEW YORK (AdAge.com) -- Sega of America has named Leagas Delaney, the shop behind a recent TV spot that led to a lawsuit by Nike claiming copyright infrigement, its agency of record for its consolidated advertising account, the client said.

Billings on the account are estimated at $25 million.

The video-game software publisher,

Related Stories:
NIKE, SEGA SETTLE COPYRIGHT SUIT
Sportswear Giant Says Case Is a Warning to Others
SEGA TO BREAK $20 MILLION MARKETING CAMPAIGN
which has used Leagas for project work, also worked with Keane Advertising, San Jose, Calif., and Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco.

In February, Nike sued Sega, alleging that a commercial for a Sega game, NBA 2K2, created by Leagas, was similar to a 1996 spot for the sneaker maker.

Sega, which exited the video-game console business more than a year ago, has focused on sports and entertainment software for Microsoft's Xbox and Sony's PlayStation 1 and 2 consoles.

Most Popular