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LEAGAS DELANEY HIRED FOR DR. MARTENS SHOE ACCOUNT

San Francisco and London Offices to Handle Assignment

By Published on .

NEW YORK (AdAge.com) -- Dr. Martens AirWair USA, Portland, Ore., hired independent Leagas Delaney, San Francisco to handle its Dr. Martens footwear brand. Leagas Delaney's London office will handle the brand in Europe.

The review was handled in-house.

Leagas Delaney's first work for the brand will break in January 2004.

Leagas Delaney replaces independent agency Mustoe Merriman Herring Levy, London, which had the Dr. Martens account for the last three years. The 40-year-old company, a division of British shoe company R. Griggs Group, began advertising nationally in 2000, shortly after hiring Mustoe Merriman.

Spending was not disclosed. The company had no measurable spending in 2002, but spent $5 million in 2001, according to Taylor Nelson Sofres' CMR.

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