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Vie For $10 Million in Fruit and Juice Business

By Published on .

NEW YORK (AdAge.com) -- Mott's USA, Stamford, Conn., has narrowed its agency review down to four finalists.

In addition to Moss/Dragoti, New York, the incumbent for the roughly $10 million apple sauce and juice businesses, the Cadbury-Schweppes unit has selected North Castle Partners, Stamford; Interpublic Group of Cos.' Martin Agency, Richmond, Va.; and Wolf Group, New York, according to a Mott's executive.

Other semifinalists included Interpublic's Gotham, New York, Cramer-Krasselt, Chicago and New York, and Bcom3 Group's D'Arcy Masius Benton & Bowles, New York.

A decision is expected in mid-December. Roth Associates, New York, is a consultant for the review.

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