LensCrafters Chooses Cutwater to Handle Creative

Omnicom Shop Tops Arnold for Eyewear Marketer's $60 Million Account

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NEW YORK (AdAge.com) -- LensCrafters is shifting creative duties on its $60 million account to Omnicom Group's Cutwater from sibling DDB, Chicago.

A spokeswoman for the marketer confirmed the move, which, according to executives familiar with the matter, came after a pitch for the business between Cutwater and Havas' Arnold. The incumbent did not try to defend the account.

Starcom appears unscathed
The change isn't expected to have an effect on LensCrafters' media agency, Publicis Groupe's Starcom MediaVest Group out of Chicago.

LensCrafters, which has 5,800 stores in North America, Asia and Europe, is a major retailer of prescription frames and sunglasses. Its parent is Italian eyewear giant Luxottica Group, also home to Ray-Ban, Sunglass Hut and Pearle Vision.

LensCrafters spent $60 million on U.S. measured media last year, according to TNS Media Intelligence.

For San Francisco-based Cutwater, the win means another spot on the Luxottica roster (it already works with Ray-Ban) and comes on the heels of new business it picked up last month from Santa Clara, Calif.-based graphic chipmaker Nvidia.

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Contributing: Megan McIlroy, Jeremy Mullman
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