Chicago celebrated the Chicago Cubs with a World Series victory parade and rally Friday. And, in what could be described as a fitting nod to the end of a 108-year drought, a body of water was part of the festivities.
The Chicago River was dyed a blue hue known to fans as Cubby or Cubbie Blue. Until this week's victory over the Cleveland Indians, the Cubs had not won the World Series since 1908.
Chicago-based ad agency Leo Burnett was part of the push to dye the river.
Leo Burnett Worldwide CEO Rich Stoddart said he was approached a couple of weeks ago by employees Patrick Rynell, Alex Walentin and Matt Healy with a big idea.
"If the Cubs won the World Series, they wanted to dye the river blue, Cubby blue, that is," Mr. Stoddart wrote in a note to staffers Thursday afternoon. "So tomorrow, in partnership with the City of Chicago and the Plumbers Union, you'll see this idea come to life."
A Leo Burnett spokeswoman declined to say whether the agency helped pay, but called the effort a partnership among all three parties.
The work to turn the river from its usual less-blue-more-greenish-brown hue began Friday morning.
The work was done, local reports said, by the same group that turns the river green once a year, for St. Patrick's Day. Friday appeared to be the first time the river was turned to the special blue hue.