The work was previously handled by Fogerty Klein Monroe of Dallas. ConAgra launched a review in the spring. A company spokeswoman wouldn’t identify the various agencies that pitched for the business.
The win deepens Burnett’s business with ConAgra. It already handles the Chef Boyardee and Healthy Choice brands.
ConAgra backed Pam with $9.9 million in measured media in 2003, according to TNS Media Intelligence/CMR. Spending is estimated to run as high as $15 million.