LEO BURNETT WINS WASHINGTON MUTUAL AD WORK

$100 Million Account Includes Creative and Media-Buying Duties

By Published on .

SAN FRANCISCO (AdAge.com) -- Washington Mutual today named Leo Burnett USA as its ad agency of record for its $100-million-plus creative and media-buying account.
Related Stories:
WASHINGTON MUTUAL NAMES BRAND AGENCY OF RECORD
Wolff Olins Gets Assignment as Bank Continues $100 Million Review
$100 MILLION WASHINGTON MUTUAL AD ACCOUNT IN REVIEW
Interpublic's Sedgwick Rd. Was Incumbent

The bank, in a news release, said it would not disclose the exact budget, but confirmed it “averages over $100 million a year.”

Wolff Olins
The Publicis Groupe agency will work with Wolff Olins, Washington Mutual’s brand agency of record, the company said. The company said both shops will work to strengthen the bank’s position as one that treats everyday consumers and small business with respect and caring service.

Washington Mutual's previous agency was Interpublic Group of Cos.’ Sedgwick Rd., Seattle. That shop produced a number of groundbreaking campaigns for Washington Mutual, including a series produced by Christopher Guest, director of pseudo documentaries. The spots showed “ordinary” banks stapling bar codes to customers’ foreheads, or charging them for every word in a conversation with bank tellers.

Other Finalist
The other finalist in the review was Publicis West, Seattle. Select Resources International, Santa Monica, Calif., was the consultant.

Most Popular