Leopold Ketel faced off against Leagas Delaney, San Francisco, in the bid to reposition the Jantzen brand under the new Perry Ellis ownership. In March, Perry Ellis acquired Jantzen from VF Corp.
Jantzen plans a significant brand expansion beyond swimsuits and into sportswear apparel, including a new golf clothing line, said Brian Murphy, director of marketing. The company
John Russell, president of Leopold Ketel, said initial focus of the advertising, breaking this spring, likely will be print media, but "after that the rest is up for discussion." The Jantzen brand, Mr. Russell said, "has not been out there for a couple of years."
Spending was undisclosed. Jantzen is headquartered in Portland.