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LG CONSOLIDATES $100 MILLION IN ACCOUNTS WITH WPP

New Ad Division Formed to Handle Electronics Marketer

By Published on .

NEW YORK (AdAge.com) -- LG Electronics disclosed it has consolidated an estimated $100 million in advertising for three U.S.-based divisions with WPP Group.

The U.K.-based holding company

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formed Team LG, an internal unit, to service the business, which includes the accounts for three LG divisions: digital display monitors, mobile phones and appliances.

Y&R Advertising's Brand Buzz picks up mobile phone advertising, previously at Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, New York, and appliances advertising moves to WPP's Marsteller from WPP's Brand Buzz. WPP's Ogilvy & Mather Worldwide, New York, picks up digital display monitors. The previous agency for monitors could not be determined.

The U.S. headquarters for LG, based in South Korea, is in Englewood Cliffs, N.J.

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