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LINGERIE MAKER VF TAPS KIRSHENBAUM

Beats Out Cliff Freeman for $5 Million Account

By Published on .

NEW YORK (AdAge.com) -- Apparel maker VF Corp., Greensboro, N.C., has chosen Kirshenbaum Bond & Partners to handle the $5 million VF Intimates Brands account.

The New York-based shop will be responsible for handling advertising, promotion, in-store, guerrilla marketing and design for four brands: Vanity Fair, Vassarette, Bestform and Lily of France.

Bcom3 Group's

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D'Arcy Masius Benton & Bowles, New York, was one of the agencies that had handled VF Corp.'s brands.

Kirshenbaum was one of two agencies that participated in a final shootout. The other agency was Cliff Freeman & Partners, New York.

Joanne Davis Consulting, New York, handled the agency review.

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