LOJACK TAPS HILL HOLLIDAY

Agency Beats Two for $13-$15 Million Account

By Published on .

BOSTON (AdAge.com) -- LoJack Corp., Westwood, Mass., has selected Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, to handle its estimated $13 million to $15 million account.

The other contenders were Interpublic's Mullen, Wenham, Mass., and MDC Communications Corp.'s Margeotes/Fertitta & Partners, New York. The incumbent was Greenberg Seronick O'Leary & Partners, Boston.

The consultant was Pile & Co.

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